Wendy's vs Philly Dawgz Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wendy's vs Philly Dawgz including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Wendy's Franchise	Philly Dawgz Franchise
Investment	$318,850 - $3,689,350	$77,000 - $135,000
Franchise Fee	$40,000	$30,000
Royalty Fee	4%	3.5%
Advertising Fee	3.5%Nat'l +0.5% Local	3% local +1% Nat'l
Year Founded	-	-
Year Franchised	-	-
Term Of Agreement	-	-
Term Of Agreement	-	-
Renewal Fee	-	-
Business Experience Requirements
	Wendy's Franchise	Philly Dawgz Franchise
Experience	Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.	� Leadership/people skills � Sales/Marketing skills � Financial Stability and required amount of capital � A great desire to succeed and grow your own business
Financing Options
	Wendy's Franchise	Philly Dawgz Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/-	-/-
Start-up Costs	-/-	-/-
Equipment	-/-	-/-
Inventory	-/-	-/-
Receivables	-/-	-/-
Payroll	-/-	-/-
Training & Support
	Wendy's Franchise	Philly Dawgz Franchise
Training	Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s “A Cut Above” total customer experience as well as providing management training on various business skills.	-
Support	Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.	-
Marketing	-	-
Operations	-	-
Expansion Plans
	Wendy's Franchise	Philly Dawgz Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Wendy's

Wendy's is a chain of fast food restaurants based in Dublin, Ohio and owned by the United States corporation Wendy's International, Inc. There are over 6,600 Wendy's restaurants worldwide. The chain is famous for its chili. Also, it is known for its Frosty dairy desserts, the fact that their burgers are square, its fresh and never frozen ground beef, and its making of all sandwich items to order. Unlike most fast food chains, Wendy's historically did not serve breakfast, except for stores in Puerto Rico. Wendy's tried serving breakfast in the mid-1980s, but the endeavor quickly failed. However, they have reformulated their breakfast menu recently and are now serving breakfast in many locations. Wendy's was founded by Dave Thomas in 1969 and named after his 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. However, by the mid-1980s some Wendy's restaurants became underperforming and closed. By 1989, Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death. After international expansion in the 1980s, the chain retrenched in the late 1990s. In 1999 it pulled out of London and Hong Kong (its Hong Kong branch was located on Lockhart Road in Wan Chai). In 1995, Tim Hortons' popularity had spilled over to American investors; the chain's parent company, The TDL Group ("TDL" stands for the original corporate name "Tim Donut Ltd."), was acquired by Wendy's International, Inc.. As a result, Ron Joyce, Tim Horton's partner and first franchisee, was, for a time, the largest shareholder of Wendy's.

• Minimum net worth of at least $5,000,000 U.S. ($2,000,000 Canada).
• Minimum liquid assets of at least $2,000,000 U.S. ($1,000,000 Canada).

The total investment necessary to begin operation of a Wendy’s Restaurant will vary depending upon whether the property is purchased for cash, financed or leased, as well as other factors, but it normally ranges from $1,893,850 to $3,689,350 if you purchase for cash, $565,850 to $1,131,350 if you finance, and $318,850 to $643,850 you lease (see Item 7). This includes an amount between $0-$55,000 that must be paid to the franchisor or its affiliates.

About Philly Dawgz

Welcome to Philly Dawgz, bringing Chicago Style hot dawgz to the nation! Philly Dawgz Chicago Style offers a competitive advantage over other franchises with a unique menu, which is very different from traditional burger and French fry restaurants. In offering a flexible menu, franchisees are able to adjust the menu to fit their customer demographics. This in turn leads Philly Dawgz to truly have something for everyone on the menu. As a franchise owner, you will enjoy a simple food concept that is easy to set up and popular with customers. No previous food industry or business ownership experience is necessary. A Unique, Distinct Experience for Customers Philly Dawgz was established to bring Chicago-style flavor, nationwide! The menu is as diverse as the city itself, from the fully dressed Chicago Style hot dog to delicious home-style, slow cooked BBQ and authentic Latin cuisine! From rib tips to Italian beef to burritos, there really is something for everyone on our dynamic menu. Philly Dawgz uses 100% Vienna Beef With all seven original ingredients, our Chicago Dawgz is sure to tantalize customers taste buds with a flavor all its own. The atmosphere is fun and friendly; the decor is vibrant with ketchup and mustard colors and old-time record sleeve decorations. A Simple Concept to Own Philly Dawgz is also an easy concept: Anyone can do it, and it can fit in virtually any space! In fact, a sit down location can seat up to 28 people in just under 600 square feet. There are also many other options such as kiosks, mall food courts, airports, Philly Dawgz hot dog trailers, or even a space that is quick serve with no seating! We offer flexibility - the ability to change the menu to accommodate specific customers' wants and needs. A Philly Dawgz restaurant is also easy to set up and maintain. The equipment and procedures required are straightforward and user-friendly, making it easy to train new employees. And, few employees are required as the turnaround from the customer ordering to the customer receiving his or her food is minimal and quick. An Excellent Business System Philly Dawgz offers an excellent business system competitive with any other food concept on the market. We will help you select an appropriate site for your Philly Dawgz store as well as help guide you in the development of your business systems. We offer pre-designed marketing and advertising forms for you to customize creative marketing to your specific location. We will train your manager to the Philly Dawgz system standards so that you too can offer an outstanding product. Each Philly Dawgz franchisee will receive a comprehensive Food Standards and Operations Manual which details the food preparation requirements to create Philly Dawgz masterpieces. No food experience is required to open a Philly Dawgz franchise.