Friendly Banners vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Friendly Banners vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Friendly Banners Franchise
Applebee's Franchise
Investment $450,000$2,009,038 - $8,267,250
Franchise Fee $30,000$35,000
Royalty Fee 4%4% initially, 5% possible after
Advertising Fee 2%not less than 4%
Year Founded 19891980
Year Franchised 19892014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Friendly Banners Franchise
Applebee's Franchise
Experience -Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

Financing Options

 
Friendly Banners Franchise
Applebee's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Friendly Banners Franchise
Applebee's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Friendly Banners Franchise
Applebee's Franchise
US Expansion -Yes
Canada Expansion YesNo
International Expansion NoYes

Company Overviews

About Friendly Banners

A family style restaurant concept featuring a program of ice cream desserts. Open for breakfast, lunch and dinner. Senior's discounts and children's menu available. A range of delicious, high quality ice cream treats from Big Scoop also tempts guests. These delicious treats can be enjoyed after a full-service meal in Banners' comfortable surroundings, or purchased as take-out items from the Big Scoop module unit within the Banners Restaurant.

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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