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Updated RecentlyCasey's vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Casey's vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $1,600,000 | $1,249,362 - $3,088,747 |
| Franchise Fee | $60,000 | $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 2.5% |
| Year Founded | 1979 | 1983 |
| Year Franchised | - | 2011 |
| Term Of Agreement | - | Term of agreement not renewable |
| Term Of Agreement | - | Term of agreement not renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | - | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Casey's
For over 30 years, Casey’s Grill & Bar has been a leader in the casual dining segment because we have successfully satisfied the tastes and needs of our Guests. Our new Casey’s restaurants feature a vibrant bar complemented by a dining room accented with.. Casey’s Grill Bar. . At a Casey’s restaurant, we encourage you to try something new, something unexpected that you normally wouldn’t make at home, discover new flavours and share new experiences as you connect with friends and family over great food and drink. We invite our Guests to Dine and Discover an exciting new casual dining experience. Casey’s Grill Bar restaurants are ideally positioned, from our restaurant’s design and dining atmosphere, to our food and beverage offering, to connect with our principal target Guest, adults 34-54, which aligns with the composition and the future growth trend of the Canadian population.
About La Madeleine
La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back.
For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand.
We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.
The total investment necessary to begin operation of a la Madeleine franchise is as follows:
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- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.