Williams Fresh Cafe vs Java Detour Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Java Detour including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $276,000 - $400,000 |
| Franchise Fee |
$35,000 | $25,000 - $35,000 |
| Royalty Fee |
6% | 4-6% of gross sales |
| Advertising Fee |
1.5% | 1-3% of total gross sales. |
| Year Founded |
1993 | 1995 |
| Year Franchised |
1994 | 2000 |
| Term Of Agreement |
- | - |
| Term Of Agreement |
- | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | - |
| Support |
- | - |
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | No |
| International Expansion |
No | No |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Java Detour
Java Detour is "changing the way America buys coffee" - The company's objective is to establish the Java Detour concept and brand as one of the most recognized and successful gourmet beverage retailers in the world.
In addition to their delicious fresh coffee that they roast, Java Detour offers both hot and iced blended espresso drinks, fresh fruit smoothies, shakes, a full line of whole leaf teas, a full-service kids menu, and freshly roasted bulk coffee.
Java Detour offers four different store footprints for franchisees to choose from including a 600 square-foot double drive-through store, a stand-alone 1,300 square-foot single drive-through with inside seating, a 1,300 square-foot end-cap single drive-through with inside seating, and kiosks used for shopping malls, airports, casinos, hotel lobbies, and more.
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