Williams Fresh Cafe vs Second Cup Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Second Cup Franchise
Investment $300,000 - And Up$300,000 - $500,000
Franchise Fee $35,000$25,000
Royalty Fee 6%7.5%
Advertising Fee 1.5%2%
Year Founded 19931975
Year Franchised 19941975
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Second Cup Franchise
Experience -Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

Financing Options
 
Williams Fresh Cafe Franchise
Second Cup Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
Second Cup Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
Second Cup Franchise
US Expansion --
Canada Expansion NoYes
International Expansion NoYes

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.