Williams Fresh Cafe vs Scooter's Coffeehouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Scooter's Coffeehouse Franchise
Investment $300,000 - And Up$389,942 - $860,654
Franchise Fee $35,000$40,000
Royalty Fee 6%6%
Advertising Fee 1.5%2%
Year Founded 19931998
Year Franchised 19942002
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee -$5000


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Scooter's Coffeehouse Franchise
Experience --

Financing Options
 
Williams Fresh Cafe Franchise
Scooter's Coffeehouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/Yes
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support
 
Williams Fresh Cafe Franchise
Scooter's Coffeehouse Franchise
Training -On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse
Support -Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed

Number of Employees Required to Run: 3 - 12

Expansion Plans
 
Williams Fresh Cafe Franchise
Scooter's Coffeehouse Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Scooter's Coffeehouse

In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
 The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
 * Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
 * Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
 * Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
 * Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best. This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.

From the very beginning, Scooter's has provided a true premium experience. Now, we are taking that experience to the rest of the nation, providing opportunities to share in the same success that has become a hallmark of the Scooter's brand.
Franchisor is seeking new franchise units in the following regions/states:Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, Wyoming

The total investment necessary to begin operation of a Scooter's Drive-Thru Kiosk (Kiosk) franchise is from $389,942 to $685,874. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Scooter's Drive-Thru Coffeehouse (Coffeehouse) franchise is from $552,676 to $860,654. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.

Veteran Incentives  $20,000 credit toward first-year product
"World     "Entrepreneur
#225 in Franchise 500 for 2020.
#103 in Franchise 500 for 2021.