Williams Fresh Cafe vs Espresso To Go Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Espresso To Go including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $130,000 - $500,000 |
| Franchise Fee |
$35,000 | N/A |
| Royalty Fee |
6% | - |
| Advertising Fee |
1.5% | - |
| Year Founded |
1993 | 2003 |
| Year Franchised |
1994 | 2003 |
| Term Of Agreement |
- | - |
| Term Of Agreement |
- | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | - |
| Support |
- | - |
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Espresso To Go
Imagine for a moment this was your business - selling great coffee to happy customer’s each day.Your typical day would start around 7.00 am and finish around 1.00 pm Monday to Friday, but the hours you work is up to you.
You would visit around 20 businesses and if you sold 100 cups each day you would make an operating profit of around $75,000, and if you sold 150 cups per day, firstly you would pay no fees of any kind and make an operating profit of around $130,000 per year.
You could work weekends if you wanted to or you could not, it’s up to you.
If you are looking for a great work life balance, excellent income and the freedom of working for yourself, this business is for you.
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