Williams Fresh Cafe vs Good Earth Coffeehouse and Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Good Earth Coffeehouse and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $385,000 - $595,000 |
| Franchise Fee |
$35,000 | $35,000 |
| Royalty Fee |
6% | 7% |
| Advertising Fee |
1.5% | 2% |
| Year Founded |
1993 | 1991 |
| Year Franchised |
1994 | 2005 |
| Term Of Agreement |
- | - |
| Term Of Agreement |
- | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse.
Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta.
The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training.
All Good Earth Franchise Partners are required to attend and successfully complete the training program. |
| Support |
- | - |
| Marketing |
- | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System
* National Marketing Program
* Local Marketing Guidance
* Corporate Communication Programs
|
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer
day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a
desire to serve exceptional coffee and wholesome food, with a
down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee
mecca of sorts - thus she was in charge of creating the coffee part of
Good Earth. Michael grew up on ranches in Southern Alberta and so he had
a taste for real, good food and had the recipes too! Between the two of
them they got Good Earth off to a good start. Since then many other
folks have become a part of Good Earth. And they all brought great
ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places
where people like to meet… for coffee, breakfast, lunch, a treat, a
business meeting, dinner, a book club, a date, a break, a support group,
a political uprising, or any other reason people like to get together!
Many of our cafes feature communal seating, some furniture made from
reclaimed wood (that means it was part of an old building and now has a
new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.
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