Williams Fresh Cafe vs Caribou Coffee Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Caribou Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Williams Fresh Cafe Franchise
Caribou Coffee Company Franchise
Investment $300,000 - And Up$223,840 - $939,995
Franchise Fee $35,000$12,500 - $25,000
Royalty Fee 6%-
Advertising Fee 1.5%-
Year Founded 19931992
Year Franchised 19942004
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Williams Fresh Cafe Franchise
Caribou Coffee Company Franchise
Experience --

Financing Options

 
Williams Fresh Cafe Franchise
Caribou Coffee Company Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Williams Fresh Cafe Franchise
Caribou Coffee Company Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Williams Fresh Cafe Franchise
Caribou Coffee Company Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Caribou Coffee Company

Life is Short, Stay Awake for it

Caribou Coffee offers great opportunities to US and non-US developers. Multi-unit area development agreements for well-qualified franchisees, and single-unit license opportunities for specialty concessions, large retailers and institutions are available. As a Caribou Coffee franchisee, you'll be: * Part of the nation's second-largest specialty coffee company * Treating your guests to the finest, freshest coffee on the planet * Joining a world-class company supported by our outstanding training, operations, and marketing teams