Williams Fresh Cafe vs Mountain Mudd Espresso Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Mountain Mudd Espresso including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Williams Fresh Cafe Franchise
Mountain Mudd Espresso Franchise
Investment $300,000 - And Up$162,000 - $298,000
Franchise Fee $35,000$10,000
Royalty Fee 6%4%
Advertising Fee 1.5%up to 2%
Year Founded 19931994
Year Franchised 19942007
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Williams Fresh Cafe Franchise
Mountain Mudd Espresso Franchise
Experience --

Financing Options

 
Williams Fresh Cafe Franchise
Mountain Mudd Espresso Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Williams Fresh Cafe Franchise
Mountain Mudd Espresso Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Williams Fresh Cafe Franchise
Mountain Mudd Espresso Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Mountain Mudd Espresso

Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after those served in Naples, Italy, as well as coffee, tea and frozen drinks. Based in Billings, Montana, the company opened its first drive-thru in 1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was sold to Cafe International.