Williams Fresh Cafe vs Cafe Supreme Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Cafe Supreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $300,000 - $375,000 |
| Franchise Fee |
$35,000 | $35,000 |
| Royalty Fee |
6% | - |
| Advertising Fee |
1.5% | - |
| Year Founded |
1993 | - |
| Year Franchised |
1994 | - |
| Term Of Agreement |
- | 10 years |
| Term Of Agreement |
- | 10 years |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | No/No |
| Start-up Costs |
-/- | No/No |
| Equipment |
-/- | No/No |
| Inventory |
-/- | No/No |
| Receivables |
-/- | No/No |
| Payroll |
-/- | No/No |
Training & Support |
| Training |
- | The comprehensive 4-week training program at our Corporate Training Centre provides hands-on experience covering all phases of operating your Cafe Supreme franchise. You will receive operations manuals that cover everything from employee hiring and training to product preparation, management, advertising and business systems. The training continues with special on-site support by one of our training managers for 1 week for your cafe opening. |
| Support |
- | - |
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Cafe Supreme
Cafe Supreme responds to the trend towards wholesome food and healthier lifestyles by offering customers fresh nutritious alternatives to conventional fast-food choices.
Our European style cafe-bistros offer a light fair menu selection combined with gourmet coffee sales sold by the cup and pound. Baking is an integral part of the operations as all sandwiches are served on speciality breads such as ciabatta, foccacia and baguettes.
Menu items also focus on a wide selection of gourmet salads and sandwiches, oven-baked breads and pastries, complimented by an exclusive selection of premium coffees. The menu overall is health conscious and international in flavour, creating a fusion of Italian, Mediterranean, Californian and Asian cuisine.
Cafe supreme offers the following:
1. Facilities planning, specifications for fixtures, equipment and leasehold improvements and the option to take advantage of a full turnkey package.
2. Assistance in site selection and lease negotiations.
3. In-store training.
4. Store opening assistance.
5. Advertising and marketing support.
6. Continued field support.
7. Unique promotions and public relations programs.
8. A complete product line of gourmet food and coffee products.
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