Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Blenz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $250,000 - $550,000 |
| Franchise Fee |
$35,000 | $35,000 |
| Royalty Fee |
6% | 8% |
| Advertising Fee |
1.5% | 2% |
| Year Founded |
1993 | - |
| Year Franchised |
1994 | - |
| Term Of Agreement |
- | 10 Years |
| Term Of Agreement |
- | 10 Years |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | Through classroom, in-store experience and extensive instruction at the Blenz University for coffee and tea knowledge, you will be trained to manage all store procedures, products, inventory control, staffing, merchandising, promotions, management reports, customer expectations and local area marketing plans. |
| Support |
- | The Blenz Operations support team is equipped to assist you on an ongoing basis and to keep your business well integrated into the ever changing business environment around you, helping you to reach your potential. The operations team will insist that all Blenz stores meet superior product quality and service standards. |
| Marketing |
- | There are numerous Blenz marketing initiatives that will contribute to your success. Loyalty and electronic gift card programs, all in-store promotion materials for new products, event and seasonal marketing campaigns, catering program, the Blenz Cares Coffee Program to meet private and corporate charitable initiatives and individual local area marketing plans for each franchise location. These are all elements of Blenz' effective marketing program you can use to help build your retail business. |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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