Williams Fresh Cafe vs Esquires Coffee House Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Esquires Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $250,000 - $350,000 |
| Franchise Fee |
$35,000 | $25,000 |
| Royalty Fee |
6% | 6% |
| Advertising Fee |
1.5% | 4% |
| Year Founded |
1993 | - |
| Year Franchised |
1994 | - |
| Term Of Agreement |
- | 5 years |
| Term Of Agreement |
- | 5 years |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | - |
| Support |
- | - |
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | Yes |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Esquires Coffee House
Operating an Esquire Coffee House is a remarkable opportunity. The Esquires brand targets people looking for quality 100% Fair Trade coffee and a quality experience. Stores offer a relaxing environment where customers can read the latest international newspapers, have an informal meeting or watch the business news on plasma screen TV. Most outlets feature wi-fi 'hotspots' where people can log on to the internet from their own laptops and surf the web for free with any purchase. Depending on location, Esquires attracts business-people, shoppers, theatre-goers, tourists and other discerning customers.
Each outlet uses locally-roasted Fair Trade coffee beans and the latest in barista technology which ensures coffee is ground fresh for every cup, thereby maximising freshness and flavour. Esquires’ food menu offers a wider selection than other cafes as food is brought in rather than prepared on-site. This means no kitchens, lower costs and fewer staff. Margins are therefore high.
We are proudly local cafes, part of every community that we sit within.
Our teams walk the same streets you do, shop at the same shops, sit in
the same parks, admire the same views. But we draw on our global best
pour knowledge, to help us deliver the best cup of coffee in your
neighbourhood.
Our approach is that each cafe is a unique reflection of the community it
sits in. We love being a part of your community and creating the perfect
mix of our natural, fair and delicious coffee, with local passion and
care.
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