Williams Fresh Cafe vs The Coffee Guy Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs The Coffee Guy including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
The Coffee Guy Franchise
Investment $300,000 - And Up$35,000 - And Up
Franchise Fee $35,000N/A
Royalty Fee 6%-
Advertising Fee 1.5%-
Year Founded 19932005
Year Franchised 19942005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
The Coffee Guy Franchise
Experience -If you like the idea of being part of a team that's fast-growing, energetic, friendly and fun, then you're in the right place!

Financing Options
 
Williams Fresh Cafe Franchise
The Coffee Guy Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
The Coffee Guy Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
The Coffee Guy Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About The Coffee Guy

The Coffee Guy first popped the boot to deliver piping hot, delicious espresso direct to customers in June 2005. Since then, we've been keeping the coffee coming for workers and commuters all over NZ. And if you're at a music festival or local rugby club day, chances are we'll be there. To keep up with demand for our coffee, over 40 The Coffee Guy franchises were snapped up in just three years - by people looking for a lifestyle change and a business opportunity that stacks up.  Franchises are available in NZ and Australia, with flexible investment options available. Franchisee benefits: * At least $700 net profit per week, after three months - guaranteed * Simple, straightforward systems, with no experience necessary * You choose your hours and your income * Serious brand recognition and excellent marketing initiatives * Help growing your business with marketing tools tailored to you * Full training, easy application process and speedy start-up * Low investment opportunity
With a drive-thru set up on Shore Road in Remuera, Auckland and numerous businesses keen on having coffee delivered, the van was run ragged satisfying the coffee cravings of just one small Auckland suburb. The popularity of  The Coffee Guy amongst workers and commuters is matched only by the enthusiasm of keen Kiwis wanting to ditch their nine-to-five in search of something that offers a real work-life balance.

We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.