Williams Fresh Cafe vs Seattle's Best Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Seattle's Best Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $267,200 - $444,000 |
| Franchise Fee |
$35,000 | $30,000 |
| Royalty Fee |
6% | 5%-7% |
| Advertising Fee |
1.5% | 1% |
| Year Founded |
1993 | 1970 |
| Year Franchised |
1994 | 1994 |
| Term Of Agreement |
- | - |
| Term Of Agreement |
- | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/- |
| Equipment |
-/- | -/- |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | Initial training is included with your start-up fees. With expert training, your team will confidently deliver the successful Seattle's Best Coffee experience every time. You will have the opportunity to train in our corporate cafes and we come to your soon-to-open cafe to initiate a three week training course prior to opening. |
| Support |
- | The Seattle's Best Coffee comprehensive franchise program provides its franchisees with support from site selection approvals to store opening assistance, initial cafe training, ongoing consultation, employee training programs, marketing programs and materials, new products and more. |
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Seattle's Best Coffee
Seattle's Best Coffee is now franchising as part of the Starbucks Corporation portfolio, where will you find another franchise opportunity this irresistible? Seattle's Best Coffee is ready to bring our Uncommonly Smooth coffees, full day-part menu offerings and unparalleled guest experience to your area. For more than 40 years, Seattle's Best Coffee has played a pivotal role in delivering on America's demand for smooth tasting coffee. Our strong support makes our coffee franchise the one everyone wants to get their hands on. If you're ready to go, we are too.
If you can answer "Yes" to all the questions below, then we want to talk with you.
* I want to get in on the ground floor of an exciting business opportunity.
* I have translatable business experience and/or ownership skills related to the operation of a coffee franchise.
* I am able to operate multiple locations.
* I have a net worth of at least $1 million and liquidity of $250,000
* I can secure my own financing.
* I have knowledge and insight into the markets I will operate in.
* I will be 100% committed to making my coffee franchise the best it can be.
* I want to work hard, have fun and be an ambassador for the Seattle's Best Coffee brand in my local market.
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