Williams Fresh Cafe vs Coffee World Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Coffee World including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Coffee World Franchise
Investment $300,000 - And Up$65,000 - $110,000
Franchise Fee $35,000$20,000
Royalty Fee 6%6%
Advertising Fee 1.5%2%local +2%Nat'l
Year Founded 1993-
Year Franchised 1994-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Coffee World Franchise
Experience --

Financing Options
 
Williams Fresh Cafe Franchise
Coffee World Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
Coffee World Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
Coffee World Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Coffee World

Launched in 1997, Coffee World is a premium specialty coffee house that offers a comprehensive range of hot, iced, and ice blended beverages. The brand is known for its premium quality products and its signature "Frappes" (ice blended coffees). Coffee World places a lot of emphasis on picking and roasting the finest Arabica beans to create rich brews prepared by its expert baristas. Instead of using pre-mixes, we favor the use of fresh ingredients to prepare our iced and ice blended coffees. Coffee World operates outlets ranging from small kiosks (25 sq/m) to large shops (160 sq/m). The look and feel of our outlets are designed with the customers comfort in mind and resemble luxurious and comfortable living rooms. We take great pride in our products which also include delectable cakes, sandwiches, and our famous waffles made fresh at the store every day.