Williams Fresh Cafe vs Coffee Bean & Tea Leaf Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Coffee Bean & Tea Leaf including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Williams Fresh Cafe Franchise	Coffee Bean & Tea Leaf Franchise
Investment	$300,000 - And Up	$3,000,000 - $5,000,000
Franchise Fee	$35,000	N/A
Royalty Fee	6%	-
Advertising Fee	1.5%	-
Year Founded	1993	1963
Year Franchised	1994	1996
Term Of Agreement	-	-
Term Of Agreement	-	-
Renewal Fee	-	-
Business Experience Requirements
	Williams Fresh Cafe Franchise	Coffee Bean & Tea Leaf Franchise
Experience	-	Sophisticated developers with a proven track record of success, with the experience, capabilities, and resources to grow the brand. Prospective franchisees should have experience in: Multi-unit retail or restaurant operations Franchise operations Commercial real estate
Financing Options
	Williams Fresh Cafe Franchise	Coffee Bean & Tea Leaf Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/-	-/-
Start-up Costs	-/-	-/-
Equipment	-/-	-/-
Inventory	-/-	-/-
Receivables	-/-	-/-
Payroll	-/-	-/-
Training & Support
	Williams Fresh Cafe Franchise	Coffee Bean & Tea Leaf Franchise
Training	-	-
Support	-	We have an integrated supply chain with worldwide distribution capabilities, owning the process from seed to cup. Exclusive and proprietary recipes for beverages, pastries, and cafe meals are created by our product development team who ensures each item is crafted to our premium standards. Our real estate and development team assists in store design, stores specifications and construction. Our support team includes a dedicated Franchise Business Manager for day-to-day operations and ongoing support, as well as franchise trainers and training centers in Los Angeles, Kuala Lumpur and Singapore.
Marketing	-	Our marketing team provides collateral, resources and guidance to increase brand visibility and help maintain the integrity of The Coffee Bean & Tea Leaf name while continuing to expand and strengthen the brand around the world.
Operations	-	-
Expansion Plans
	Williams Fresh Cafe Franchise	Coffee Bean & Tea Leaf Franchise
US Expansion	-	Yes
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Williams Fresh Cafe

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Coffee Bean & Tea Leaf

Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is known for its premium, handcrafted, flavorful beverages as well as product innovations including having developed The Original Ice Blended coffee beverage. Stores can be found worldwide in markets such as California, Arizona, Nevada, China, India, Korea, Singapore, Malaysia, Philippines, Indonesia, Israel, Egypt, UAE, Qatar, and Mexico - and continue to expand rapidly.

 RETAIL Formats

Traditional Retail

Traditional street side locations and shopping malls represent the majority of The Coffee Bean & Tea Leaf cafes worldwide. Our retail design offers a modern, contemporary look coupled with a highly efficient back-of-house configuration. We have proven to be successful in locations big and small around the world.

Non-Traditional Retail
AIRPORTS
The Coffee Bean & Tea Leaf has over 40 airport locations around the world. We offer the traveler a premium specialty coffee and tea experience wherever they may be, and successfully operate both in-line and free-standing cafes in the airport and travel channels.
UNIVERSITY CAMPUSES
We have a growing number of locations on University Campuses. The Coffee Bean & Tea Leaf provides an environment for students and staff to work and socialize while enjoying our beverage and food offering.
MILITARY BASES
On Military Bases, We are proud to serve members of the United States military and their families.
STORE IN STORE
The Coffee Bean & Tea Leaf offers grocery shoppers Store in Store cafes and kiosks that provide our world class beverages as well as retail products available on grocery store shelves across the United States. For inquiries regarding wholesale distribution, please visit the For Business section of our website.
HOTELS & CASINOS