Williams Fresh Cafe vs Grabbagreen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Grabbagreen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$300,000 - And Up | $266,000 - $482,075 |
| Franchise Fee |
$35,000 | $16,000 - $30,000 |
| Royalty Fee |
6% | 6% |
| Advertising Fee |
1.5% | 1% |
| Year Founded |
1993 | 2013 |
| Year Franchised |
1994 | 2015 |
| Term Of Agreement |
- | - |
| Term Of Agreement |
- | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/Yes |
| Start-up Costs |
-/- | -/Yes |
| Equipment |
-/- | -/Yes |
| Inventory |
-/- | -/Yes |
| Receivables |
-/- | -/Yes |
| Payroll |
-/- | -/Yes |
Training & Support |
| Training |
- |
On-The-Job Training: 125 hours
Classroom Training: 25 hours
|
| Support |
- | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing |
- | National Media
Social media
Website development
Email marketing
Loyalty program/app
|
| Operations |
- | Number of Employees Required to Run: 20 |
Expansion Plans |
| US Expansion |
- | Yes |
| Canada Expansion |
No | - |
| International Expansion |
No | Yes |
Company Overviews
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
About Grabbagreen
Founded in 2013, Grabbagreen® is a quick service restaurant where great tasting, healthy food meet the speed and convenience of traditional fast food. Grabbagreen’s Eat Clean® menu is semi-organic, preservative-free, and GMO free. The menu is based around super food ingredients and offers a full selection of grain and green-based bowls with hormone and antibiotic-free chicken and beef provided by local farms that can also be made into wraps. The menu also offers fresh-pressed juices, handcrafted smoothies and acai bowls, breakfast, and healthy kid-friendly items. All signature menu items are prepared fresh, made-to-order, and provide a delicious experience for customers that also meet some dietary needs.
The Grabbagreen® App is available on both iTunes and Google play. You can also find Grabbagreen® on Facebook, Twitter and Instagram.
Grabbagreen was founded by two moms who found it increasingly difficult to feed their families healthy food on-the-go. What they learned very quickly was there is a demand for healthy food that tastes great and the demographic extended beyond moms. With a high demand, the concept grew to three stores in less than two years. In 2015, founder Keely Newman launched nationwide franchising and in 2018 Grabbagreen joined the Kahala Brands family and continued to grow the brand and bring healthy and delicious choices to more cities.
Healthy food, fast.
Our vision is bold: To Lead the Charge in Making Fast Food Healthy and we stand behind every word
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