Williams Fresh Cafe vs Cafe 2U Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Cafe 2U including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Cafe 2U Franchise
Investment $300,000 - And Up$109,146 - $154,621
Franchise Fee $35,000$25,000
Royalty Fee 6%$175/wk
Advertising Fee 1.5%-
Year Founded 19932000
Year Franchised 19942005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Cafe 2U Franchise
Experience --

Financing Options
 
Williams Fresh Cafe Franchise
Cafe 2U Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
Cafe 2U Franchise
Training -On-The-Job Training: 1 week Classroom Training: 1 week Additional Training: At Grand Opening
Support -Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations
Marketing -Ad Templates
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
Cafe 2U Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Cafe 2U

Cafe2U is an Australian-born company which expanded into the United States in 2012.

Cafe2U is a coffee house on wheels, delivering gourmet espresso drinks to workplaces where workers can't easily slip away for a gourmet coffee break.
Cafe2U is proud to have been the pioneer of the mobile coffee industry in Australia and around the world, launching its first cafe vehicle in Sydney in 2000.
The success experienced by our franchise partners by using our proven systems and processes have allowed Cafe2U to become the largest Mobile Coffee Franchise System in world with more than 245 franchises now operating is Australia, New Zealand, the UK, Ireland, South Africa, and the USA.