Williams Fresh Cafe vs Caffe Bene Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Caffe Bene including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Caffe Bene Franchise
Investment $300,000 - And Up$414,500 - $899,600
Franchise Fee $35,000$35,000
Royalty Fee 6%6.9%
Advertising Fee 1.5%3%
Year Founded 19932008
Year Franchised 19942008
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Caffe Bene Franchise
Experience --

Financing Options
 
Williams Fresh Cafe Franchise
Caffe Bene Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
Caffe Bene Franchise
Training -On-The-Job Training: 1 week Classroom Training: 1 week
Support -Purchasing Co-ops Meetings/Conventions
Marketing - National Media
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
Caffe Bene Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Caffe Bene

In 2012, Caffe Bene, a traditional European coffee house from South Korea, expanded to the Philippines. The Caffe Bene Franchise is now rapidly expanding in a very competitive market and gaining more and more loyal customers with their delectable food items which are served in a relaxed environment to help customers chill right in the middle of the busy metro.

Caffe Bene leads the consumer trend of coffee market in South Korea and is paving the way to better coffee from their exclusive selection of only 2% of the best coffee beans.  And where better to invest than in a franchise that is becoming the new leader in the coffee market.
 Franchising Caffe Bene has 5 easy steps:
application, review, interview, approval and the grand opening.