Williams Fresh Cafe vs Hurts Donut Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Hurts Donut Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Williams Fresh Cafe Franchise
Hurts Donut Company Franchise
Investment $300,000 - And Up$553,000 - $1,076,000
Franchise Fee $35,000$35,000
Royalty Fee 6%7%
Advertising Fee 1.5%2%
Year Founded 19932013
Year Franchised 19942014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Williams Fresh Cafe Franchise
Hurts Donut Company Franchise
Experience --

Financing Options

 
Williams Fresh Cafe Franchise
Hurts Donut Company Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Williams Fresh Cafe Franchise
Hurts Donut Company Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Williams Fresh Cafe Franchise
Hurts Donut Company Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Hurts Donut Company

"Hurts
Who is Hurts Donut?! How did it get started?! Well, the running joke is that Tim said it would be cheaper to open a donut shop than support my donut addiction! November 17th 2013, THE DAY BEFORE WE OPENED, we made our very first donut! The VERY FIRST donut either of us had ever made and it was just twelve hours before we opened our doors to the public... (that's not a typo!) We learned how to make donuts on YOUTUBE, bought all of our equipment on Craigslist and didn't even know if any of it would turn on. (Irresponsible? Maybe... Crazy passionate, motivated and fearless attitude!! DEFINITELY!!)We had less than $7 left in our bank account when we opened the doors to the public, and now there are 16 stores in the US! (The best part is, we are just getting started!!)In 2016 and 2017 we won an award that makes me exceptionally emotional... Hurts Donut received the Economic Impact of the year award for 1-5 years in business. WE SHARED THE STAGE WITH BASS PRO AND PRIME TRUCKING!!! (Are you serious?!) Prime did 1.8 BILLION dollars in revenue last year. And our little donut shop, less than 4 years old, was honored on the SAME STAGE as the most incredible businesses in Springfield. Their stories inspirational beyond measure. How could we possibly be in such good company?! Never, in my wildest dreams, did I think we would be where we are today.I'm so astronomically in love and thankful for my husband who is intelligent, business minded, hard working and selfless. Tim attributes our growth to his diagnosis of multiple sclerosis, it was the start of our model for giving back to those in need. We truly, truly, believe that you get what you GIVE. So we promised ourselves whenever we get, we give!! I remember feeling misplaced years before this, my heart was built for giving and I could never give enough. This business has given us so much purpose and your support gives us the means to give back to the community in an unimaginable way. We have been able to share our blessings and help so many people in need. Franchising was absolutely terrifying to me. I'm so passionate about my business and I couldn't imagine anyone loving Hurts Donut the way I do!!  Our franchises have brought amazing people close in my life!! It is the best thing, being able to call someone every day that can truly relate and understand my immense JOYS. They have by far exceeded our expectations and I am BEYOND proud of the hard work and success our franchisees have brought to our name!! I know every one of us will continue to pray and dream and work ourselves NUMB!! I owe the most colossal thank you to our outstanding employees, whose personalities are as colorful as the donuts in our case! Our over-willing managers and trainers who are so extremely talented and hard working! There's definitely a sense of family. Shout out to two very special employees, Misty and Ian who have been employed with us from day one and are still going strong today!! We started with SIX employees the day Hurts OG opened in Springfield!! Our Tulsa store sold 24,000 donuts opening day and had 112 employees the day they opened if that gives you an idea of how far we have come!!!