Williams Fresh Cafe vs Tastea Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs Tastea including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Williams Fresh Cafe Franchise
Tastea Franchise
Investment $300,000 - And Up$368,300 - $804,500
Franchise Fee $35,000$40,000
Royalty Fee 6%-
Advertising Fee 1.5%-
Year Founded 19932013
Year Franchised 19942014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Williams Fresh Cafe Franchise
Tastea Franchise
Experience --

Financing Options
 
Williams Fresh Cafe Franchise
Tastea Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Williams Fresh Cafe Franchise
Tastea Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Williams Fresh Cafe Franchise
Tastea Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion No-

Company Overviews

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About Tastea

"Tastea
The Tastea dream is a reality. We continue to push the envelope with new drinks and flavors -- constantly creating and searching for new ways to make people smile. But at the same time, we still serve the classics that so many of our customers love, from Thai Iced Tea to Green Milk to Taro Milk Tea and more. The center of the Tastea experience is our unique tea bar, where customers can hang out with friends and make some new ones, all while enjoying the most refreshing treat around.

Under the Single Tastea Tea Bar Program, you will sign a Franchise Agreement to operate a single Tastea Tea Bar. The franchisor estimates your total initial investment to begin operations of a single Tastea Tea Bar will range from approximately $368,300 to $654,500. Included in the estimate is $74,500 to $80,500 that must be paid to the franchisor or their affiliate which is comprised of the Initial Franchise Fee of $40,000 and $34,500 to $40,500 in fees and expenditures.
Under the Area Development Program, the franchisor assigns a defined area within which you must develop and operate a minimum of three Tastea Tea Bars within a specified period of time. If you sign an Area Development Agreement, the franchisor estimates your total initial investment will range from $428,300 to $804,500. Included in the estimate is $134,500 to $230,500 that you must pay to the franchisor or their affiliate which is comprised of the Development Fee of $100,000 (for 3 units) to $190,000 (for 6 units) and $34,500 to $40,500 in fees and expenditures for your first Tastea Tea Bar unit.