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Updated RecentlyMaster Mechanic vs Honest-1 Auto Care Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Master Mechanic vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $175,000 - $225,000 | $206,650 - $659,150 |
| Franchise Fee | $30,000 | $45,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 3% | 1% |
| Year Founded | 1982 | 2003 |
| Year Franchised | 1983 | 2003 |
| Term Of Agreement | - | 20 |
| Term Of Agreement | - | 20 |
| Renewal Fee | - | 25% of franchise fee at the time of renewal |
Business Experience Requirements |
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| Experience | - | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training |
| Support | - | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Master Mechanic
The business provides full-service automotive repair and maintenance services to both retail and commercial clients through its franchisees, with special emphasis on drivability and engine performance. This is an excellent opportunity for existing independent garages looking to rebrand or for those with automotive and/or business experience who are considering the benefits of owning their own business. Many consumers today are in desperate search for an auto repair/maintenance facility who can provide this level of trust in your mechanic to the same extent as your doctor or dentist -- this is the relationship Master Mechanic works very hard to create. The independent auto repair/maintenance market is rather diverse with specialists in everything from oil changes to exhausts to tires to transmissions...creating confusion for many consumers as he/she must now be expected to know what's wrong with their car, then know who specializes in that service and then undertake the selection process as to which shop to do business. At Master Mechanic, there is neither confusion nor doubt because we are full-service facilities -- everything from a basic oil change to complex engine diagnostics all performed by licenced technicians. Let's take a look at the options...the fast lube market lacks the technical expertise for anything beyond fluid changes...the big box stores have been branded with perceived lower cost but unreliable service...while the new car dealerships tend to be very costly leaving the independents like Master Mechanic Franchises as a very attractive alternative.
About Honest-1 Auto Care
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.