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Updated RecentlyJava Detour vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Java Detour vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $276,000 - $400,000 | $300,000 - $500,000 |
| Franchise Fee | $25,000 - $35,000 | $25,000 |
| Royalty Fee | 4-6% of gross sales | 7.5% |
| Advertising Fee | 1-3% of total gross sales. | 2% |
| Year Founded | 1995 | 1975 |
| Year Franchised | 2000 | 1975 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Java Detour
Java Detour is "changing the way America buys coffee" - The company's objective is to establish the Java Detour concept and brand as one of the most recognized and successful gourmet beverage retailers in the world. In addition to their delicious fresh coffee that they roast, Java Detour offers both hot and iced blended espresso drinks, fresh fruit smoothies, shakes, a full line of whole leaf teas, a full-service kids menu, and freshly roasted bulk coffee. Java Detour offers four different store footprints for franchisees to choose from including a 600 square-foot double drive-through store, a stand-alone 1,300 square-foot single drive-through with inside seating, a 1,300 square-foot end-cap single drive-through with inside seating, and kiosks used for shopping malls, airports, casinos, hotel lobbies, and more.
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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