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Below is an in-depth analysis and side-by-side comparison of Math Squared Education vs Idea Lab Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $18,550 - $39,300 | $60,200 - $281,000 |
Franchise Fee | $599 | $35,500 |
Royalty Fee | - | 11%-9% |
Advertising Fee | - | 1% |
Year Founded | - | 1990 |
Year Franchised | - | 2016 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Skills and abilities that we look for in a successful Idea Lab Kids® business owner. Are you genuinely interested in S.T.E.A.M? Do you understand the role S.T.E.A.M plays in today’s economy and society? Are you active in your community and hungry to make a positive impact in young minds? Are you self-directed, self-motivated and able to juggle through multiple priorities? Do you have a strong desire to learn, grow and have fun in the process? |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | On-The-Job Training: 50 hours Classroom Training: 30 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Our franchisee business partners will have the option of taking an active role in the business as the full-time General Manager or choose to hire a full-time Program Coordinator and serve as a consultant. Physical location is not required until 12-18 months in order to allow sufficient ramp up. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
In 1999, the founders of Math Squared, Henry Yang and Jean Tsai realized that most children were having difficulties with problem solving in mathematics and therefore started research about all kinds of math learning programs available. But they found a lot of programs were using the rote system and almost none focused on balancing computation, problem solving, critical thinking, logic, puzzle, geometry and other areas in math. In 2000, they gathered a group of professional engineers, psychologists, mathematicians and educators, in Silicon Valley, who have drawn upon their individual areas of expertise and collaborated to design this entirely new system of learning math for Pre-K to 6th grade. Since the company's inception, 15 centers have been established in the US operating with Math Squared's license program. To further their marketing efforts, they have collaborated with Smart Kids Corp for distribution of the licensees. The founder of Smart Kids, Perry Ho believes that math is more than just the computation; children should be able to think out of the box and be equipped to overcome further challenges. Perry has more than 10 years of working experience as a Program/Marketing Manager in AT&T Bell Labs. She has won the highest honor of Bells Labs President Award for outstanding work. She has been trained extensively by Math Squared trainer to become a Math Squared certified instructor. Perry has been a dedicated educator for several years.