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Below is an in-depth analysis and side-by-side comparison of Simply Asia vs Magic Wok including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees | 
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| Investment | $481,000 | $95,000 - $150,000 | 
| Franchise Fee | $68,400 | $12,500 | 
| Royalty Fee | - | 5% | 
| Advertising Fee | - | 3% | 
| Year Founded | 1993 | 1983 | 
| Year Franchised | 1993 | 1991 | 
| Term Of Agreement | - | 10 years +10 | 
| Term Of Agreement | - | 10 years +10 | 
| Renewal Fee | - | - | 
 Business Experience Requirements | 
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| Experience | - | - | 
Financing Options | 
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- | 
| Start-up Costs | -/- | -/- | 
| Equipment | -/- | -/- | 
| Inventory | -/- | -/- | 
| Receivables | -/- | -/- | 
| Payroll | -/- | -/- | 
Training & Support | 
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| Training | - | Toledo, OH 3-4 Weeks | 
| Support | - | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline  | 
	
| Marketing | - | - | 
| Operations | - | Average Number of Employees: 2 Full-time, 8 Part-time  Passive Ownership: Allowed, But Discouraged  | 
	
Expansion Plans | 
	||
| US Expansion | - | Yes | 
| Canada Expansion | No | - | 
| International Expansion | No | Yes | 
The people of Thailand are known to be very hard-working, but they 
are also known for their warm smiles and the belief that hard work 
should be balanced with fun. At Simply Asia we place great importance on
 this balanced way of life, aiming not only to bring quality and 
authenticity to everything we do, but to have fun while doing it. In 
this way we strive to serve food which reflects the warmth, balance and 
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
 authentic Thai chefs in our kitchens equipped with expert training and 
the freshest ingredients available, we can ensure that every dish on our
 menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square, 
Cape Town, our philosophy has remained the same: to combine fresh and 
nutritious food in a sleek yet simple setting with helpful, friendly 
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant 
industry in South Africa, and aim to rapidly develop consumer brand 
awareness and increase our customer base. And with more than 30 stores 
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our 
growing national presence and award-winning cuisine, it’s no wonder 
we’re South Africa’s favorite Thai food restaurant chain.
Quick-service, made-to-order, hot oriental concept. Stand alone, mall, drive-thru, delivery, school lunch and other non-traditional operations. Low barrier to entry, high return on investment. Domestic and international.