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Below is an in-depth analysis and side-by-side comparison of Simply Asia vs KEO Asian Cuisine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $481,000 | $221,500 - $425,000 |
Franchise Fee | $68,400 | $25,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | - |
Year Founded | 1993 | 2007 |
Year Franchised | 1993 | 2009 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
The people of Thailand are known to be very hard-working, but they
are also known for their warm smiles and the belief that hard work
should be balanced with fun. At Simply Asia we place great importance on
this balanced way of life, aiming not only to bring quality and
authenticity to everything we do, but to have fun while doing it. In
this way we strive to serve food which reflects the warmth, balance and
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
authentic Thai chefs in our kitchens equipped with expert training and
the freshest ingredients available, we can ensure that every dish on our
menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square,
Cape Town, our philosophy has remained the same: to combine fresh and
nutritious food in a sleek yet simple setting with helpful, friendly
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant
industry in South Africa, and aim to rapidly develop consumer brand
awareness and increase our customer base. And with more than 30 stores
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our
growing national presence and award-winning cuisine, it’s no wonder
we’re South Africa’s favorite Thai food restaurant chain.
Keo Restaurant fuses traditional wok cooking with an ultramodern ambiance characteristic of only the most fashionable New York City restaurants. Thus, you can bring the classiest upscale scene to your local area. Never before has there been a place that takes traditional Asian recipes that before were only found in little-known "mom and pop" Thai eateries and transfers them to a clean, modern environment. Keo resonates a feeling of sophistication and style that envelop all the senses. You can touch the smooth limestone bar and grainy texture of the menus, taste the amazingly flavorful Asian food, and see the clean lines of design in the furnishings. The Keo Restaurant awards its patrons a place to awaken all of their senses. The Asian population is the fastest growing racial/ethnic group in the United States. As that segment of our population grows, so will the demand for south east Asian flavors. In addition to the multicultural influence on Asian cuisine, today's savvy palates demand more choices made from fresh ingredients at reasonable prices. Technomic top 500 for 2008 show the asian segment leading the growth at a rate of 9.3%. Again In 2009 the Asian subsegment was the only full service restaurant category to show growth. Be a part of the growth and join the KEO team.