Simply Asia vs Rice King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Simply Asia vs Rice King including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Simply Asia

The people of Thailand are known to be very hard-working, but they are also known for their warm smiles and the belief that hard work should be balanced with fun. At Simply Asia we place great importance on this balanced way of life, aiming not only to bring quality and authenticity to everything we do, but to have fun while doing it. In this way we strive to serve food which reflects the warmth, balance and generosity of Thai culture. Because we are a Thai-run business, we also believe that by employing authentic Thai chefs in our kitchens equipped with expert training and the freshest ingredients available, we can ensure that every dish on our menu is authentically Thai as the chef who made it. Since opening our first store in October 2003 at Heritage Square, Cape Town, our philosophy has remained the same: to combine fresh and nutritious food in a sleek yet simple setting with helpful, friendly service whilst offering good value of money. We are currently the leading role player in the Thai restaurant industry in South Africa, and aim to rapidly develop consumer brand awareness and increase our customer base. And with more than 30 stores throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our growing national presence and award-winning cuisine, it’s no wonder we’re South Africa’s favorite Thai food restaurant chain.

About Rice King

The Asian Food Market is growing fast! Today, the hottest segment among Fast Food Restaurants is 'ethnic' cuisine. Among the hottest of the hot is Chinese / Japanese. There should be no surprise, considering that Chinese food has 97% awareness (1) in the United States, with a wide base of appeal across the adult population. In fact, Chinese food is so ingrained in the American culture that it is no longer considered ethnic.(2) (1) The Emerging Ethnic Foods Market. U.S. Consumer Intelligence, June 2004 (2)- Ethnic Cuisines, National Restaurant Association, 2003 Benefits 1. Stable Sales 2. Training 3. Training Management Skills 4. Co-Advertising 5. Food Distribution Channels 6. Developing New Menu Items 7. Lease Negotiations