|
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs The Flame Broiler Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $500,000 - $600,000 | $380,116 - $609,763 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 4% | 3% |
Year Founded | 1969 | 1995 |
Year Franchised | 1969 | 1999 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
||
Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | On-The-Job Training: 68-148 hours Classroom Training: 12 hours |
Support | - | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | Regional Advertising |
Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | Absentee Ownership Allowed Number of Employees Required to Run: 8 |
Expansion Plans |
||
US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
The first The Flame Broiler, The Rice Bowl King restaurant opened in 1995 in Fullerton, California. Young Lee, who had graduated from UCLA with a degree in Economics and had joined the workforce, often found himself on the road during his workday. As a result, he often found himself grabbing a quick bite to eat for lunch at many different fast food restaurants. Very entrepreneurial in nature, Young Lee set out to create a better, healthier alternative to the fast food he had to choose from while working. This led him to open the first The Flame Broiler, The Rice Bowl King restaurant, which served simple, healthy, fast food and family-style Korean food.
Word about the new restaurant spread, and Young Lee found himself extremely busy during lunch. He quickly developed a very broad customer base; The Flame Broiler, The Rice Bowl King appealed to all ethnicities. The restaurant was a success. Not only did the concept appeal to a diverse group of people, but Young Lee was able to operate on a very low budget, with virtually no waste.
Because of the restaurant’s popularity and success, Young Lee opened a second restaurant in Santa Ana in 1995. Both restaurants have continued to prosper over the years. Then in April of 1999, Young Lee opened a third restaurant in Anaheim, which would be owned and run by his brother. And he has also developed his own proprietary recipe for the Teriyaki sauce served at The Flame Broiler The Rice Bowl King.
Word about The Flame Broiler The Rice Bowl King continued to spread. The Flame Broiler The Rice Bowl King had become so popular on the West Coast that customers began asking Young Lee to franchise, which is what he decided to do in 1999. Young Lee saw franchising as a way to provide even more customers with a better, healthy alternative to fast food while maintaining the high level of service and food quality for which The Flame Broiler The Rice Bowl King is so well known.
Young Lee realizes that franchisees, who have a vested interest in their businesses, will be more dedicated partners in the growth process. By successfully operating their individual The Flame Broiler The Rice Bowl King restaurants, the entire franchise network will have the ability to expand (first through California, then across the nation and eventually internationally), benefit from each others' innovations, and maintain long-term stability. He also realizes that future growth and success can be achieved through the combined efforts of franchisees who have ownership in a business and who have ties to their local communities.