Mary Brown's vs Dixie Lee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Dixie Lee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mary Brown's Franchise
Dixie Lee Franchise
Investment $500,000 - $600,000$160,000 - $369,000
Franchise Fee $25,000$30,000
Royalty Fee 5%6%
Advertising Fee 4%-
Year Founded 1969-
Year Franchised 1969-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Mary Brown's Franchise
Dixie Lee Franchise
Experience At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community-

Financing Options
 
Mary Brown's Franchise
Dixie Lee Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Mary Brown's Franchise
Dixie Lee Franchise
Training Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach-
Support --
Marketing Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds.-
Operations Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies.-

Expansion Plans
 
Mary Brown's Franchise
Dixie Lee Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Mary Brown's

A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.

Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.

Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.

Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.

"Top

#56 in Canada's Top franchises.



About Dixie Lee

"If you plant the seed it will grow"

Since 1964 in Belleville, Ont.and now based in Kingston, Ontario, Dixie Lee is gaining significant growth and opportunity Internationally. Dixie Lee has a strong commitment to working closely with its franchisees and its area developers. Dixie acknowledges the importance of developing its concept to fit the immense range of ethnic challenges worldwide. We take great care in making our food line up and concept tailored to each area being developed. This may include changing our spice taste profile or our concept design. Whatever works in that region.

We seek franchise candidates to develop multiple unit restaurants. Advantages with this method allows you to maintain scale and leverage within your operation. Any new franchisee will need to develop:

 a) a learning curve to develop food preparation and efficiencies in production.
 b) developing processes and system communication procedures.

Opening multiple restaurants utilizes this same knowledge which makes any future openings less complicated.

Dixie Lee Fried Chicken is synonymous with quality food. If you have fallen in love with our premium fried chicken, you may be thinking about how you can share our delicious food with your friends and family. Opening your own franchise is a great way to bring Dixie Lee to your community. 

Not only will you be part of providing great-tasting food to friends and family, but you will be able to join the ever-growing Dixie Lee family! And Dixie Lee really is family. Our customers know that dining in our restaurants and sharing our famous fried chicken is like eating at home, surrounded by people who care. Opening a franchise gives you the chance to share the Dixie Lee experience with your community through high-quality food and excellent guest service every day. If you have been wondering about opening a Dixie Lee Fried Chicken franchise near you here is some information that can help you start on the right path.