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Updated RecentlyMary Brown's vs Wild Wing Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Wild Wing Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $1,054,242 - $2,238,925 |
| Franchise Fee | $25,000 | $50,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | 4% | 3.5% |
| Year Founded | 1969 | - |
| Year Franchised | 1969 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | - |
| Support | - | - |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.
About Wild Wing Cafe
Are You Ready To Wing It?
Over a decade ago we had an idea that people would flock to a place that served homemade food at reasonable prices in an easy, casual atmosphere. We were right!
We're America's Home for Hot Wings, Cold Beer & Good Times!
Now over fifteen years later, we are proud to serve "The Best Wings South of Buffalo" in 33 different flavors to wing lovers & fun seekers of all ages. For lunch, for dinner and for late night munchin'... Wild Wing Cafe is The Place to Be!
Variety is the Spice of Life!
In addition to our famous wings, we serve up a terrific menu of Big Beefy Burgers, Chargrilled Chicken Sandwiches, Terrific Baby Back Ribs grilled in 20 different sauces, Awesome Salads, Homemade Soups and a bunch of Taste Treats we like to call Wild Things.
Then there's the Beer...
By the Bucket, the Pint or the Bottle, Wild Wing Cafe takes pride in their eclectic selection of quality brews. And when day turns to late night our full service bars are famous for Live Music Entertainment, Fun & Games.
So, how can you go WILD?
Wings Over America, the franchising agent for Wild Wing Cafe, is now granting development territories to qualified franchisees. We are looking for people who understand that Wild Wing Cafe is committed to making the customer our Number One priority. While other restaurants are content to use pre-processed frozen foods reheated in microwaves, Wild Wing Cafe serves great homemade food. Dressings, marinades, soups and dips are made fresh every day.
Prospective franchisees must have experience in the food & beverage industry or be willing to hire a full time general manager who has such experience.