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Updated RecentlyMary Brown's vs Atomic Wings Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Atomic Wings including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $170,400 - $404,855 |
| Franchise Fee | $25,000 | $35,000 - $160,500 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | - |
| Year Founded | 1969 | - |
| Year Franchised | 1969 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | Customized training for everyone of your team- we have an owner outlined program, a separate program for your managers and even new store opening support. |
| Support | - | The Operations Manual is always evolving and growing to include all aspects of the business. This is to be a major resource for your team. |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | * Established Systems - It is not a business in a box, but we have all the necessary tools to be successful, Proven POS systems, Operation manual, Recipe manual, etc, etc. These tools will allow you more time to focus on building and running your business. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.
About Atomic Wings
The secret is out - Atomic Wings is franchising now! Get in on the ground floor and grow with us!
There is no better place to be than Atomic Wings. There will never be a better time to become a part of Atomic Wings as a franchisee than right now. The chicken wing segment is one of the fastest growing segments of the food service industry. We think our unique niche between fast food and causal dining is an edge on the competition. But most of all it is our great food, outstanding service that truly separates us. We are more than just Wings. We have awesome Salads, Burgers, Fries and much much more.
Already in a category with limited competition we want to build our brand regionally and support the franchisees.
Our goal is to make sure that every Atomic Wings Restaurant has the support necessary to be as successful as possible.
Success begins with people
* Experience - Our Executives are comprised of the original founder of Atomic Wings Adam Lippin and Carmen Jordan our Corporate Training Manager/ HR Manager. We will continue to improve our concept; its quality, operating systems, and customer satisfaction; you will receive the benefit of all this prior and ongoing experience.
* The Opportunity! - Ground floor YES - But with great Experience and most important a new franchisee opportunity from a company that has been in operations since 1989. We didn't just start the company - we just started franchising.
We're looking for experienced and qualified multi-unit food service operators or well
capitalized investors interested in introducing the best and most
authentic chicken wings to new customers across the United States.