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Updated RecentlyMary Brown's vs Chicken Kitchen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Chicken Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $300,000 - $500,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 2%local+1%Nat'l |
| Year Founded | 1969 | - |
| Year Franchised | 1969 | - |
| Term Of Agreement | - | 20 years |
| Term Of Agreement | - | 20 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | Restaurant or hospitality experience is highly desirable, but not a pre-requisite to become a Chicken Kitchen franchisee. Chicken Kitchen is seeking highly motivated, energetic, hard working operators with an unrelenting commitment to serving quality food and total customer satisfaction |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | - |
| Support | - | - |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | Type of operator required: hands-on owner |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
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About Chicken Kitchen
Chicken Kitchen is ready to offer a very select group of individuals and corporations the opportunity to expand our concept in other markets across the USA and internationally, thru Franchising, Partnerships and Joint Ventures. We are looking for strong hands-on or proven Operators to partner with. At Chicken Kitchen we strongly believe that the future success of our concept is tied to the quality of the Operators that we will select. It is their hard work, leadership, passion, skills, dedication, financial resources and approach to business that will make Chicken Kitchen a great success.
That’s why we take great care and time in selecting our Partners/Operators. We are just looking for the right fit. Please let us know what market(s) you are interested in and if you are interested in the Franchise, Partnership or Joint Venture program?