| ||||
Updated RecentlyMary Brown's vs Slim Chickens Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Slim Chickens including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $500,000 - $600,000 | $841,900 - $1,739,000 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 1.5% |
| Year Founded | 1969 | 2003 |
| Year Franchised | 1969 | 2011 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
||
| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | - |
| Support | - | - |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
||
| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
!["Top]("https://www.betheboss.ca/images/top-100-logo.final%202020.png"){kind=logo}
#56 in Canada's Top franchises.
About Slim Chickens
Our roots run deep in the Delta where the food is honest, meals are social, and the door is always open. We started with a mission to bring a dose of that southern hospitality to a fast, casual setting - serving Fresh Delicious Chicken® to the communities we serve.
Our startup story is pretty simple. It all started with a craving for a quick, quality meal - fresh chicken cooked to order. The founders, Greg Smart and Tom Gordon, discovered there was a niche to fill and rallied where lots of great startups begin, from their garage! Tireless testing and a laser-focused vision launched the first
Slim Chickens restaurant in Fayetteville, Arkansas, 2003. Now, tens of thousands of happy customers later, we know that there’s something special about our hand-breaded chicken tenders, fresh hot chicken sandwiches, made-to-order wings and our house-made dipping sauces that keep our loyal fans coming back…over and over again.
Our service model sets us apart from quick service restaurants. Whether you’re dining in, driving through, or carrying out, our people will greet you with a warm smile and a desire to please. When dining in, we bring your food to your table and provide you with that extra touch of hospitality. We strive to return that enthusiasm by giving back to the communities we serve - helping local non-profits with fundraisers, donating food to community events, and doing everything we can to improve the lives of people in the communities where we live and work.
The initial investment necessary to begin operation of a single Slim
Chickens franchise ranges from $841,900 to $1,739,000. This includes
$15,000 that must be paid to the franchisor as initial franchise fees.
If you sign a Development Agreement to develop multiple Restaurants, you
will have to pay the franchisor a territory fee equal to $15,000
multiplied by the total number of Restaurants to be developed. The
franchisor does not have a minimum number of Restaurants you would need
to develop to sign a Development Agreement.