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Below is an in-depth analysis and side-by-side comparison of Cora's vs First Watch Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $550,000 - $900,000 | $899,800 - $1,522,000 |
Franchise Fee | $45,000 | $45,000 - $80,000 |
Royalty Fee | 5% of net | 4% |
Advertising Fee | 2% National Fund; 1% Local Fund | up to 3% |
Year Founded | 1987 | 1983 |
Year Franchised | 1994 | 1983 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | We provide franchisees with 5 weeks of theoretical and practical training. | - |
Support | We support the restaurant with a team of trainers who are on site to help you and your staff. Our dedicated and experienced Operations team works with the franchisee to ensure respect of the Cora processes and high standards. Manuals covering all of the operating, marketing and management processes will be made available for your reference. You will benefit from a customized computer system helping you operate your business, keep track of key metrics, inventory, schedules, etc. We use a proprietary extranet information system which allows, through the Internet, automatic transfer and management of data. This system also offers online multimedia training. Using a touch screen, employees have access to online training related to their position in the restaurant. | We work together with each franchisee to determine (1) the size of the development area of the market you are interested in pursuing, (2) the number of restaurants to be developed and (3) the schedule of openings. We also provide support in the areas of Real Estate site selection, training, marketing and a comprehensive Operations Manual. |
Marketing | - | - |
Operations | We require franchisees to be owner/operators. You can consider an operating partner; however, you and/or the operating partner must participate in all stages of the franchisee approval process. Your operating partner is required to hold a minimum of 25% of shares within the operating company. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
First Watch Restaurants was founded in 1983 in Pacific Grove, CA on the simple concept of putting customers first. In other words, we strive to provide unexpectedly extraordinary experiences everyday. It's all part of our "YOU FIRST" service philosophy - our commitment to doing whatever it takes to make our customers' visits memorable. First Watch Restaurants begin each day at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. We're committed to freshness using - some of the finest ingredients available - never compromising quality. First Watch Restaurants' unique Breakfast, Brunch and Lunch creations are freshly prepared to each order. When customers arrive, we welcome them with a pot of our coffee, complimentary newspapers and Wi-Fi Internet access. Today, First Watch Restaurants, Inc. is one of the largest privately owned, daytime-only restaurant companies in the country. Headquartered in Bradenton, FL, and operating more than 80 restaurants in 11 states, First Watch Restaurants offers something for everyone, from traditional Breakfast, Brunch and Lunch favorites to our signature creations. Business or pleasure, we take pride in meeting the special needs of our customers. If you have experience operating, managing or owning successful restaurants, are passionate about the First Watch Restaurants brand and truly want to succeed and be part of something fresh and unique, then you're just the kind of person we are looking for!