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Updated RecentlySecond Cup vs Espresso To Go Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Espresso To Go including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $130,000 - $500,000 |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 7.5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | 2003 |
| Year Franchised | 1975 | 2003 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Espresso To Go
Imagine for a moment this was your business - selling great coffee to happy customer’s each day.Your typical day would start around 7.00 am and finish around 1.00 pm Monday to Friday, but the hours you work is up to you.
You would visit around 20 businesses and if you sold 100 cups each day you would make an operating profit of around $75,000, and if you sold 150 cups per day, firstly you would pay no fees of any kind and make an operating profit of around $130,000 per year.
You could work weekends if you wanted to or you could not, it’s up to you.
If you are looking for a great work life balance, excellent income and the freedom of working for yourself, this business is for you.