Second Cup vs P.J.'s Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs P.J.'s Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
P.J.'s Coffee Franchise
Investment $300,000 - $500,000$173,275 - $582,000
Franchise Fee $25,000$25,000 - $35,000
Royalty Fee 7.5%5%
Advertising Fee 2%2%
Year Founded 19751978
Year Franchised 19751989
Term Of Agreement -10 years +10 +10
Term Of Agreement -10 years +10 +10
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
P.J.'s Coffee Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks.

Financing Options
 
Second Cup Franchise
P.J.'s Coffee Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
P.J.'s Coffee Franchise
Training -On-The-Job Training: 113 hours Classroom Training: 23 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations -The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift.

Expansion Plans
 
Second Cup Franchise
P.J.'s Coffee Franchise
US Expansion --
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About P.J.'s Coffee

Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.

The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.

 We offer a Military Discount of 20% off the total franchise fee for qualified military candidates.

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In Franchise Business Reviews Top 200.


"Entrepreneur
#478 in Franchise 500 for 2020.