Second Cup vs Brew Thru Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Brew Thru including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Brew Thru Franchise
Investment $300,000 - $500,000$269,450 - $563,667
Franchise Fee $25,000$35,000
Royalty Fee 7.5%4%
Advertising Fee 2%-
Year Founded 1975-
Year Franchised 1975-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Brew Thru Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.-

Financing Options
 
Second Cup Franchise
Brew Thru Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Brew Thru Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Second Cup Franchise
Brew Thru Franchise
US Expansion --
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About Brew Thru

Brew Thru is a unique business opportunity to work in an exciting environment in tourist and college markets. While on vacation, convenience is a necessity and Brew Thru is a one of a kind convenience store. Our business provides beer, wine, soda and snacks for tourists, vacationers, locals and college students who are on the go and love the convenience of the drive thru. Our fast, focused and fun environment has created a huge demand for our branded line of merchandise that includes T-shirts and other souvenirs. Now through our franchising opportunity you can bring the Brew Thru experience to your area.