Second Cup vs Mountain Mudd Espresso Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Mountain Mudd Espresso including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Mountain Mudd Espresso Franchise
Investment $300,000 - $500,000$162,000 - $298,000
Franchise Fee $25,000$10,000
Royalty Fee 7.5%4%
Advertising Fee 2%up to 2%
Year Founded 19751994
Year Franchised 19752007
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Mountain Mudd Espresso Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.-

Financing Options
 
Second Cup Franchise
Mountain Mudd Espresso Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Mountain Mudd Espresso Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Second Cup Franchise
Mountain Mudd Espresso Franchise
US Expansion --
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About Mountain Mudd Espresso

Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after those served in Naples, Italy, as well as coffee, tea and frozen drinks. Based in Billings, Montana, the company opened its first drive-thru in 1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was sold to Cafe International.