Second Cup vs Sonoma Coffee Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Sonoma Coffee Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Second Cup Franchise
Sonoma Coffee Cafe Franchise
Investment $300,000 - $500,000$96,500 - $248,000
Franchise Fee $25,000$25,000
Royalty Fee 7.5%4%
Advertising Fee 2%-
Year Founded 19752006
Year Franchised 19752007
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Second Cup Franchise
Sonoma Coffee Cafe Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. Sonoma Coffee Cafe is looking for individuals that are self-motivated "people" persons who have good marketing and relationship-building skills and a demonstrated passion for success - the cornerstone of our business model. Industry knowledge or background is not necessary as this is taught during our training program and continues throughout your franchise relationship.

Financing Options

 
Second Cup Franchise
Sonoma Coffee Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/No
Payroll -/-No/No

Training & Support

 
Second Cup Franchise
Sonoma Coffee Cafe Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Second Cup Franchise
Sonoma Coffee Cafe Franchise
US Expansion --
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About Sonoma Coffee Cafe

NO LONGER FRANCHISING

A Sonoma Coffee Cafe establishment is an idea not an item. The endorsed franchisee is acquiring the privilege to take an interest in that business idea, in this way dispensing with the requirement for exorbitant improvement, statistical surveying, and copyright and legitimate administrations which are connected with free new companies. Since we are granting an establishment permit, you should know how a franchisee is relied upon to perform and what our commitments are to you. We will explain the correct terms of the relationship in our Uniform Offering Circular (UFOC) and the Franchise Agreement. When you qualify as a franchisee and turn into a licensee of the Sonoma Coffee Cafe establishment framework, we put our endeavors into showing you the Sonoma Coffee Cafe framework. Since the achievement of your establishment is fundamentally reliant on how well you take after our framework, we are focused on you at all times. Our powerful arrangement of operation will give you the edge important to make a flourishing business.