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Below is an in-depth analysis and side-by-side comparison of Second Cup vs Rituals Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $500,000 | $100,000 - And Up |
Franchise Fee | $25,000 | $5,000 - $25,000 |
Royalty Fee | 7.5% | 5% |
Advertising Fee | 2% | - |
Year Founded | 1975 | 2003 |
Year Franchised | 1975 | 2003 |
Term Of Agreement | - | 5 years with options |
Term Of Agreement | - | 5 years with options |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Rituals Coffee House will provide initial training for up to five individuals. The training consists of: Classroom sessions and existing in-store training. The classroom training is conducted at our corporate training center, and on-the-job training will take place at our company-owned locations. Additional on-site training in your store as you open is also provided. In addition to the training plan, each franchise will receive a complete library of training and procedural manuals. All updates, improvements, and corrections are provided on a continual basis. |
Support | - | - |
Marketing | - | - |
Operations | - | Typically, a stand-alone layout requires 1,200 sq. ft. with parking. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | Yes | - |
International Expansion | Yes | Yes |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
In November 1986 Mario Sabga-Aboud opened the first Burger Boys restaurant at 27 Frederick Street, Port-of-Spain. The success of this first restaurant was phenomenal and Mario asked himself 'what next?' The answer to that question was 'Pizza'. So two years later right next door to the first Burger Boys restaurant the first Pizza Boys restaurant opened for business in September 1988. Today, Pizza Boys is a powerful Group of Companies consisting of Wok 'n Roll, Imperial Gardens, Donut Boys, V.I.P Lounge, Vie de France, Captain D's, Church's Chicken and Rituals Coffee House. Today * A leader in the quick service industry in Trinidad and Tobago for over two decades * More than 1000 employees! * Great locations * 91 Business Units throughout Trinidad and Tobago * Commitment to high quality products * Multi-product business Tomorrow Since our first Cafe opened its doors in 2003, we have added 40 more outlets in Trinidad and Tobago and 15 more are planned. No stores have been closed since opening! Trinidadians and Tobagonians as well as our business, sport and leisure visitors can't get enough of Rituals. As we continue to grow, our franchising plan has opportunities for locations in * Grenada * St Lucia * Barbados * Jamaica * Antigua * St. Kitt's and Nevis * St. Vincent * St. Maarteen * Dominica * Bahamas * Bermuda * Turks and Caicos