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Updated RecentlySecond Cup vs Blenz Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Blenz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $250,000 - $550,000 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 7.5% | 8% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1975 | - |
| Year Franchised | 1975 | - |
| Term Of Agreement | - | 10 Years |
| Term Of Agreement | - | 10 Years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Through classroom, in-store experience and extensive instruction at the Blenz University for coffee and tea knowledge, you will be trained to manage all store procedures, products, inventory control, staffing, merchandising, promotions, management reports, customer expectations and local area marketing plans. |
| Support | - | The Blenz Operations support team is equipped to assist you on an ongoing basis and to keep your business well integrated into the ever changing business environment around you, helping you to reach your potential. The operations team will insist that all Blenz stores meet superior product quality and service standards. |
| Marketing | - | There are numerous Blenz marketing initiatives that will contribute to your success. Loyalty and electronic gift card programs, all in-store promotion materials for new products, event and seasonal marketing campaigns, catering program, the Blenz Cares Coffee Program to meet private and corporate charitable initiatives and individual local area marketing plans for each franchise location. These are all elements of Blenz' effective marketing program you can use to help build your retail business. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Blenz
Blenz never stops the search for inspired, passionate, and devoted
individuals who will find happiness and success in running their own
business in partnership with us.
Our stores are not just a retail
space for coffee; they're alive in their community, welcoming in the
neighbourhood and bringing people together. The Blenz franchise owner and
their team is the figurehead of this community listening, interacting
and crafting friendships.
Whether you're making your first leap
into the independent business world or looking for your next good
investment, Blenz truly is a perfect choice.