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Updated RecentlySecond Cup vs Hudsons Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Hudsons Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $300,000 - $350,000 |
| Franchise Fee | $25,000 | $60,000 |
| Royalty Fee | 7.5% | 8% |
| Advertising Fee | 2% | 1.75% |
| Year Founded | 1975 | 1998 |
| Year Franchised | 1975 | 2004 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | No specific background can describe the ideal Hudsons Coffee Franchisee. Some come to us having never made a coffee, having never managed people, having never owned a business� Provided that you have the ability to learn from us we can help you make the transition into the world of Hudsons Coffee. Some traits that are useful: * Dedication * Commitment * Ability to learn (and then teach!) * Business acumen * Speed and agility * Ability to lead and motivate others |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | * Thorough training in all aspects of the "on floor" Hudsons Coffee operation from register operation to Barista Brilliance. * All aspects of store management including opening and closing the store, shift and people management, weekly stock and labour control and monthly administration. * Information and Technology training covering "on floor" systems including ordering, loyalty and production systems. * Information and Technology training covering "back of house" systems including payroll, cash control, stock control and Accounts payable. * Introduction to recruitment and training. NB: Applicants should be aware that, in order to thoroughly train Franchisees, the program is conducted in Victoria for the 8 week period. |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Hudsons Coffee
Since 1998 Hudsons Coffee has opened Company operated stores. In 2003, after years of testing, trialing and developing systems to ensure a successful transition, we opened our first franchised store in South Australia. To ensure the consistency of our brand, we regard franchising as one of the most important aspects of our business. Hudsons Coffee can only be successful as a brand if our franchisees are successful. We understand the decision to operate your own business is a difficult one. Hudsons Coffee believes our franchise model provides the support to optimise your business and your financial future. In 2004 we began supporting local people, interested in owning their own business through our Franchise program. Hudsons Coffee currently has 51 stores nation-wide, half of which are franchised. With our knowledge, experience and responsible growth policy, we believe you can find the success you're looking for. If you would like any further information please contact our Franchise Department on 03 9631 0205.