Second Cup vs Esquires Coffee House Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Esquires Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Esquires Coffee House Franchise
Investment $300,000 - $500,000$250,000 - $350,000
Franchise Fee $25,000$25,000
Royalty Fee 7.5%6%
Advertising Fee 2%4%
Year Founded 1975-
Year Franchised 1975-
Term Of Agreement -5 years
Term Of Agreement -5 years
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Esquires Coffee House Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.-

Financing Options
 
Second Cup Franchise
Esquires Coffee House Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Esquires Coffee House Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Second Cup Franchise
Esquires Coffee House Franchise
US Expansion --
Canada Expansion Yes-
International Expansion YesYes

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.

About Esquires Coffee House

Operating an Esquire Coffee House is a remarkable opportunity. The Esquires brand targets people looking for quality 100% Fair Trade coffee and a quality experience. Stores offer a relaxing environment where customers can read the latest international newspapers, have an informal meeting or watch the business news on plasma screen TV. Most outlets feature wi-fi 'hotspots' where people can log on to the internet from their own laptops and surf the web for free with any purchase. Depending on location, Esquires attracts business-people, shoppers, theatre-goers, tourists and other discerning customers. Each outlet uses locally-roasted Fair Trade coffee beans and the latest in barista technology which ensures coffee is ground fresh for every cup, thereby maximising freshness and flavour. Esquires’ food menu offers a wider selection than other cafes as food is brought in rather than prepared on-site. This means no kitchens, lower costs and fewer staff. Margins are therefore high.

We are proudly local cafes, part of every community that we sit within. Our teams walk the same streets you do, shop at the same shops, sit in the same parks, admire the same views. But we draw on our global best pour knowledge, to help us deliver the best cup of coffee in your neighbourhood. 

Our approach is that each cafe is a unique reflection of the community it sits in. We love being a part of your community and creating the perfect mix of our natural, fair and delicious coffee, with local passion and care.