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Updated RecentlySecond Cup vs The Coffee Guy Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs The Coffee Guy including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $35,000 - And Up |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 7.5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | 2005 |
| Year Franchised | 1975 | 2005 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | If you like the idea of being part of a team that's fast-growing, energetic, friendly and fun, then you're in the right place! |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.
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#49 in Canada's Top franchises.
About The Coffee Guy
The Coffee Guy first popped the boot to deliver piping hot, delicious espresso direct to customers in June 2005. Since then, we've been keeping the coffee coming for workers and commuters all over NZ. And if you're at a music festival or local rugby club day, chances are we'll be there.
To keep up with demand for our coffee, over 40 The Coffee Guy franchises were snapped up in just three years - by people looking for a lifestyle change and a business opportunity that stacks up. Franchises are available in NZ and Australia, with flexible investment options available.
Franchisee benefits:
* At least $700 net profit per week, after three months - guaranteed
* Simple, straightforward systems, with no experience necessary
* You choose your hours and your income
* Serious brand recognition and excellent marketing initiatives
* Help growing your business with marketing tools tailored to you
* Full training, easy application process and speedy start-up
* Low investment opportunity
With a drive-thru set up on Shore
Road in Remuera, Auckland and numerous businesses keen on having coffee
delivered, the van was run ragged satisfying the coffee cravings of just
one small Auckland suburb. The popularity of The Coffee Guy amongst
workers and commuters is matched only by the enthusiasm of keen Kiwis
wanting to ditch their nine-to-five in search of something that offers a
real work-life balance.
We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.
We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.