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Below is an in-depth analysis and side-by-side comparison of Second Cup vs Solar Roast Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $500,000 | $260,350 - $344,000 |
Franchise Fee | $25,000 | $39,000 |
Royalty Fee | 7.5% | 7% |
Advertising Fee | 2% | Up to 2% |
Year Founded | 1975 | 2006 |
Year Franchised | 1975 | 2013 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | 3-5 days of training at corp head quarters and up to 10 days of onsite training |
Support | - | Our Franchise Service Managers (FSM's) and Regional Marketing Managers (RMM's) are in place to provide you with the required assistance including: -An extensive field operations support team -Franchisee assistance with site selection -Comprehensive restaurant design specifications -Approved general contractors, equipment vendors, architectural services -Management and franchisee training programs -Extensive marketing: social media, email campaigns and grand opening events -A franchisee training center in our Pueblo Colorado corporate location -A culture that promotes a fun, engaging and sustainable environment |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | Yes | - |
International Expansion | Yes | Yes |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
Solar Roast Coffee was established in 2007 by brothers Michael and David Hartkop, established on the idea of building a their own coffee roaster using solar power. Their quest was to produce the best tasting coffee ever created. In the years since Solar Roast Coffee has become the best coffeehouse in town!
They roast artisan batches of coffee using their patent pending technique called Solar Aroma Roasting.
Harnessing energy from the sun as well as implementing other green practices have earned them a Carbon Neutral Status.
The cafe features Fast, Fresh, Healthy menu. The best breakfast burrito you have ever had as well as gluten-free house-baked pastries, and other special dietary menu options to create offerings that anyone can choose from and enjoy.
Solar Roast Coffee is everybody's favorite cafe.
The unique blends create taste and sensory memories. Solar Roast Coffee stands above the competition with their brews having the smoothest coffee flavor possible.
At Solar Roast Coffee they "Let the coffee do the talking!"
Over the years Solar Roast Coffee has gained an extensive amount of marketing and PR because of our unique business. Over 400 million cups of coffee are sold in the US everyday and specialty coffee sales increased 20% last year.
NOW is the time to be in the Sustainable Coffee Business!