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Below is an in-depth analysis and side-by-side comparison of Second Cup vs Moka House Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $500,000 | $250,000 - $350,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 7.5% | - |
Advertising Fee | 2% | - |
Year Founded | 1975 | - |
Year Franchised | 1975 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | The Franchisee/Owner will be required to successfully complete the training program for a minimum of two weeks. Training will take place at designated locations including training at the Franchisee/Owner's location. Additionally, the Franchisee/Owner will be provided with an Operations Manual. |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | Yes | Yes |
International Expansion | Yes | - |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
Moka House Coffee is a privately owned Western Canadian specialty coffee franchise system. "Franchisees" are hands-on owner/operators that are both personally and financially committed to their business. As a franchisee, you enjoy the many benefits of the Moka House System. Together we strive for maximized store performance and a superior customer service. What are the benefits of a Franchise?Moka House Coffee demonstrates that because our people, brands and partners are working together, we can exceed our Customers' expectations. The Moka House Coffee franchise system helps broaden and grow our brand name. Volume buying may allow discounted pricing from our suppliers, helping to drive profitable growth across all channels while optimizing efficiency and cost effectiveness. Our operational procedures are tried and true. Detailed operation manuals, excellent training and ongoing support add even more value to our franchise system.