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Updated RecentlySecond Cup vs Buda Juice Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Buda Juice including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $54,500 - $96,500 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 7.5% | 10% |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | - |
| Year Franchised | 1975 | - |
| Term Of Agreement | - | 10 years +10 |
| Term Of Agreement | - | 10 years +10 |
| Renewal Fee | - | $2,500 |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | Able to demonstrate previous management experience as well as the financial resources necessary to develop a market in order to qualify for a multi-unit franchise of over three stores. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | *Classroom training at our corporate headquarters in Dallas, TX *Onsite training at one of our corporate stores *Opening assistance at your Buda Juice � store |
| Support | - | Periodic visits will be made to your store(s) by our experienced field representatives to consult with you regarding operational procedures, customer relations, inventory control and any other areas in which you need assistance. Our entire staff, from field representatives to the CEO, is only a phone call away. |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Buda Juice
Because the Buda Juice concept is grab and go, the footprint is small, with most stores being only about 500 square feet. Initial capital investment and overhead are also low. The stores are kitchen-free, requiring minimum build-out, and only one or two juice ambassadors armed with an iPad or two to run smoothly. There are no produce orders or deliveries for you to handle and no messy blending or complicated recipes. We take care of all that for you at our centralized kitchen, ensuring maximum consistency and cost efficiencies for our franchisees. The end result for you is a high potential return on a small capital outlay. This is the beauty of the Buda Juice model....small and simple....kitchen-less, minimal staff - just one fridge full of modern French cut bottles that paint the store in rich, vibrant colors. And the model is easy to duplicate over and over again. We would love to have you be a part of the Buda success story. We'll make it easy for you....from helping you choose a site to marketing support to training, we'll give you what you need to make the Buda formula work for you. All you have to do is bring your passion and apply it to our simple business model. Ready to live and breathe the Buda Juice lifestyle? If so, we'd love to hear from you. We invite you to stop by one or several of our locations and experience Buda Juice firsthand to see why our customers keep coming back.