Second Cup vs Aroma Espresso Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Aroma Espresso Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Aroma Espresso Bar Franchise
Investment $300,000 - $500,000$527,500 - $1,495,000
Franchise Fee $25,000$55,000
Royalty Fee 7.5%7%
Advertising Fee 2%-
Year Founded 1975-
Year Franchised 1975-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Aroma Espresso Bar Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

We are seeking franchise candidates who demonstrate a commitment to the aroma espresso bar brand values, help maintain and improve the quality of our products, provide excellent customer service, and strengthen our brand name and company standards. Previous experience in the food service or management industry is welcome, but not required.

Financing Options
 
Second Cup Franchise
Aroma Espresso Bar Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Aroma Espresso Bar Franchise
Training -Previous experience in the food service or management industry is welcome, but not required. aroma espresso bar’s comprehensive training program attempts to ensure all our franchise partners are confident in their own abilities to run a successful franchise upon completion.
Support --
Marketing --
Operations --

Expansion Plans
 
Second Cup Franchise
Aroma Espresso Bar Franchise
US Expansion --
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About Aroma Espresso Bar

Franchise partners play a significant role in the success of Aroma Espresso Bar. As we continue to expand, the need for responsible, driven, and passionate business people to join our family of franchise partners grows.

If you are interested in becoming an Aroma Espresso Bar franchise partner, please read the information provided to gain a better understanding of our franchise process, from initial application to grand opening.

Our values at Aroma Espresso Bar have helped ensure our success in Canada since our inception in 2007.