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Updated RecentlySecond Cup vs Grabbagreen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Grabbagreen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $266,000 - $482,075 |
| Franchise Fee | $25,000 | $16,000 - $30,000 |
| Royalty Fee | 7.5% | 6% |
| Advertising Fee | 2% | 1% |
| Year Founded | 1975 | 2013 |
| Year Franchised | 1975 | 2015 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 125 hours Classroom Training: 25 hours |
| Support | - | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | National Media Social media Website development Email marketing Loyalty program/app |
| Operations | - | Number of Employees Required to Run: 20 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Grabbagreen
Founded in 2013, Grabbagreen® is a quick service restaurant where great tasting, healthy food meet the speed and convenience of traditional fast food. Grabbagreen’s Eat Clean® menu is semi-organic, preservative-free, and GMO free. The menu is based around super food ingredients and offers a full selection of grain and green-based bowls with hormone and antibiotic-free chicken and beef provided by local farms that can also be made into wraps. The menu also offers fresh-pressed juices, handcrafted smoothies and acai bowls, breakfast, and healthy kid-friendly items. All signature menu items are prepared fresh, made-to-order, and provide a delicious experience for customers that also meet some dietary needs.
The Grabbagreen® App is available on both iTunes and Google play. You can also find Grabbagreen® on Facebook, Twitter and Instagram.
Grabbagreen was founded by two moms who found it increasingly difficult to feed their families healthy food on-the-go. What they learned very quickly was there is a demand for healthy food that tastes great and the demographic extended beyond moms. With a high demand, the concept grew to three stores in less than two years. In 2015, founder Keely Newman launched nationwide franchising and in 2018 Grabbagreen joined the Kahala Brands family and continued to grow the brand and bring healthy and delicious choices to more cities.